Archive for February 28th, 2007

“Shopping Can Be Fun”

Malls of America originally uploaded this promotional spot last April. But it’s worth highlighting again.

This 1957 video offers a walk-through of the Hillsdale Shopping Center, including an explanation of all the food options at the property. The mall offered a farmer’s market that was clearly one of its main attractions at the time.

It’s most interesting to see just how much mall aesthetics (not to mention mall marketing) have changed in the 50 years since this spot was filmed. Of course, there’s also a lot that remains the same, including the idea of doing a fashion show at the mall and getting celebrities to make appearances to draw traffic. And the property still has its Macy’s.

Centro To Buy New Plan

Centro Properties Group has reached a deal to acquire New Plan Excel Realty Trust in a $6.2 billion deal.

This is Centro’s third acquisition of a U.S. retail REIT. Last year, it bought Heritage Property Trust for $3.2 billion and in late 2004 it bought Kramont Realty Trust for $1.3 billion.

More details to come later today in our e-newsletter.

Protest at Berkshire Mall

In response to an instance of a breastfeeding mother being harassed by mall security at the Berkshire Mall, a group of mothers staged a nurse-in earlier this week.

Dozens of women staged a breast-feeding protest at the Berkshire Mall on Saturday to protest a security guard’s recent action in telling a nursing mother to use a blanket or stop.

“If adults get hungry at the mall, they eat,” said 24-year-old Lindsay J. Turner. “My child needs to eat, and he should be allowed to eat at the mall. Mothers should not be forced to breast-feed children in their homes. The babies need to eat when they get hungry.”

The breast-feeding women and other protesters, some carrying signs with slogans such as “I was Breastfed in Public,” said the “nurse-in” was a response to a Feb. 17 incident in which guards told Leigh Bellini, 29, of Shillington, to use a blanket or stop nursing her 7-month-old son.

“I am holding back tears,” Bellini said before feeding her son at the protest. “I can’t believe how much support I have here. I wasn’t expecting this at all.”

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