“Shopping Can Be Fun”
Malls of America originally uploaded this promotional spot last April. But it’s worth highlighting again.
This 1957 video offers a walk-through of the Hillsdale Shopping Center, including an explanation of all the food options at the property. The mall offered a farmer’s market that was clearly one of its main attractions at the time.
It’s most interesting to see just how much mall aesthetics (not to mention mall marketing) have changed in the 50 years since this spot was filmed. Of course, there’s also a lot that remains the same, including the idea of doing a fashion show at the mall and getting celebrities to make appearances to draw traffic. And the property still has its Macy’s.
Related Topics: News, Quirky, Management, Retail Real Estate
May 7th, 2007 at 9:33 pm
I’ve been in shopping center marketing and management since 1983, and loved the blog info. Great fun. Thanks for sharing.
Ed
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