J.Crew is testing a new concept in Malibu.
Taking a cue from its coastal environs, J.Crew-at-the-Beach features a beachy color scheme, salt-air weathered brass fixtures and sun-bleached floors made from reclaimed oak. The store also carries limited-edition surfboards and has customized offerings such as the Malibu houseguest survival kit — a monogrammed tote with flip-flops and swimwear. (On opening day Tuesday, it will be giving out neon Capri flip-flops as a gift with purchase.)
J.Crew also has plans to continue to grow its Madewell chain.