With ICSC and the NRF each providing their holiday sales forecasts, the real fun now begins as people search for clues as to how the season will truly play out.
For what it’s worth, ICSC is projecting same-store sales to rise between 3 percent and 3.5 percent over the November/December period while the NRF thinks total sales will rise 2.3 percent to $447.1 billion. In addition, Retail Forward has projected a same-store sales increase of 2.5 percent and Deloitte has projected total sales to rise 2.0 percent. (ShopperTrak and NPD Group will release their projections within the next couple of weeks as well.)
Reuters chose to focus on the positive and highlighted the fact that if these projections come to fruition it would mark the strongest holiday sales season since at least 2006.
The New York Times opted for a different tactic and looked at the seasonal hiring patterns. It appears retailers will not take on a ton of temporary workers for the holidays. (As a side note, while Reuters explicitly called the back-to-school sales “better than expected”, the Times described them as “disappointing.” For the record, the consensus was that August sales were stronger than expected and we don’t get the final September numbers until tomorrow.)
Lastly, the Wall Street Journal is saying that the success of the holiday shopping season for many retailers will hinge on discounting.
The shift back into discounting mode is an about-face from the previous holiday season and earlier this year, when lean inventories allowed retailers to hold the line on prices. But retailers were forced to roll out promotions to bring customers into their stores when shopping sputtered out in late spring and summer.
…
The September price wars were particularly evident in the teen sector. Aéropostale Inc., a heavily promotional retailer, saw more competition this season as its higher-priced peers took deep discounts. It responded with select hoodies on sale for $14.99, the same low level it offered on Black Friday last year, says John Morris, an analyst at BMO Capital Markets.“There’s no doubt that the current climate is more promotional,” said Aéropostale Co-CEO Mindy Meads at a conference last month. “In select categories, (our competitors are) hitting a little harder, which is causing us to promote harder.”
Here are some other highlights from around the retail real estate world.
- ‘Delay and pray’ won’t work for commercial real estate (Washington Post)
- Thomas Barrack Says Real Estate Isn’t a `Sacred Chalice’: Video (Bloomberg)
- Talbots cuts revenue outlook, sets store closings (Associated Press)
- J. Crew opens new men’s concept store at Copley Place (Boston Globe)
- Mega Mart Gwinnett Place opens Oct. 8 (Atlanta Business Journal)
- Apple’s New Mall of America Neighbor: Microsoft (Mac Observer)
- Hispanic theme for Eastland mall site (Charlotte Post)



Emerging Trends 2011 Touts “Era of Less”
by David Bodamer October 13th, 2010
The main takeaway from the report, which was compiled through interviews with 875 industry leaders, is that while 2011 will mark the beginning of the recovery in the commercial real estate, by and large we’re entering an “era of less.” We’re not returning to the go-go days that marked the run-up to 2007 any time soon, if ever. We’re looking at an industry that will be smaller than it was and generate lower returns, even on properties that are generating a healthy cash flow. And you can forget about development. Respondents think we’re still three to five years away from a period where widespread development will make sense. For retail real estate, the wait may be even longer.
While prospects have improved for all markets and property sectors from last year’s report, it’s hardly a robust environment. If you have cash, you’re sitting pretty. Debt is more available than it was, but lenders primarily are only comfortable lending long on class-A properties in top-tier markets. Owners of assets that are generating cash flow in need of refinancing should fare OK. But we may be near the end of the “pretend and extend” moment that has gripped the sector in recent years. There will be more workouts and realization of losses.
There is also a realization among respondents that solving commercial real estate’s problems is not something entirely within the industry’s control. There is uncertainty about what kind of policies will come out of Washington. Some believe there should be more support for the industry. Others think that too much government intervention is the problem and that until Washington gets out of the way, things cannot move forward.
In addition, everybody knows there needs to be more jobs created to sustain commercial real estate, but nobody at all has a clear view of where those jobs are going to come from. It’s worth recreating the Powerpoint slide from today’s presentation in its entirety:
It’s All About Jobs
The Top 10 Markets, according to respondents:
The outlook by property sector:
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